2013 Campaigns and outreach
IMO initiated and managed a major interactive social media campaign for the Day of the Seafarer
, under the campaign theme “Faces of the Sea
”, which aimed to highlight the individuals that are often unseen, but who work to deliver more than 90% of the world’s goods. IMO asked the seafarers themselves to show snapshots of their daily life at sea
, to give them a voice and share their story on a global stage, via social media
. IMO staff, including former seafarers, gave interviews on the Day of the Seafarer to UN Radio, in Chinese
IMO Secretary-General Koji Sekimizu blogged
, from various locations, including a voyage in the Arctic
, highlighting key aspects of IMO’s work and the issues currently on its agenda.
IMO Produced, entirely in-house, from concept to completion, a series of films
illustrating aspects of IMO’s work, including; women in seafaring, particularly sensitive sea areas, the London Convention as well as short films celebrating Day of the Seafarer, World Maritime Day and the 2013 IMO Award for exceptional Bravery at Sea.
“Women at the helm” film nominated for award
IMO launched a new film, “Women at the helm
” which shows how the work of IMO, and others, is promoting positive change for women in shipping, and highlights first-hand experiences from those who have already succeeded. The film was also nominated for an industry award.
Interactive PSSA display launched
IMO launched a new interactive display on Particularly Sensitive Sea Areas (PSSAs) at IMO Headquarters and online at pssa.imo.org/
. The new display and website include videos, pictures, maps, and graphic displays, telling the unique story of each of the 14 PSSAs, together with a special insight on IMO’s work on this topic, past, present and future.
IMO produced a series of audio podcasts
on aspects of IMO’s work including e-navigation and the Legal Committee's major achievements on the occasion of its 100th session.
IMO's social media presence
IMO’s social media presence increased to embrace more than 15,000 Twitter
followers and 23,000 Facebook
was added to our list of social platforms. IMO used social media in the first ever IMO Symposium on the Future of Ship Safety
, asking remote participants to send their questions via twitter.
Four issues of flagship glossy print magazine “IMO News
” were produced.